The 4Cs are prominently featured as a way to achieve lasting happiness in Dr. Robert Lustig’s new book Hacking of the American Mind.

Real Happiness?
America’s Corporate Consumption Complex has deliberately confused us to believe pleasure and happiness as the same — they are anything but. Think “Open Happiness”, “Happy Meals”, “Happy Hour”, the “Like” button, and smiling emojis. Corporations have “hacked” our bodies and brains, and we’ve become fat, sick, stupid, broke, addicted, depressed, and most decidedly unhappy. Apply the 4Cs to achieve lasting happiness instead.
You may click on the above image to download as a PDF file.
Shorter segments of the 4Cs infographic below for sharing on social media… link back to
You may read about the 4Cs in much greater detail in Dr. Robert Lustig’s new book The Hacking of the American Mind.

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