Sugar is Killing Us is the result of a great collaboration between Fred Water and the Institute for Responsible Nutrition. The video has been seen by over one million people and has it’s own Facebook page – currently supported by the Hypoglycemia Support Foundation.

The idea was to take one of Dr. Lustig’s complicated lectures about sugar and boil it down to a three and half minute long animated cartoon that tells the story in terms everyone can understand.

Fred Water did this brilliantly – their mission has been to make water a sexy beast through exceptional marketing – and their own special version of H2O.


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