Did you know there is a “science” to hacking your mind and your purchasing behavior? It is called “neuromarketing,” and it is being deployed by an army of marketing specialists who have made it their business to manipulate your decisions regarding purchases of foods and beverages.

When “Hacking of the American Mind” was published in 2017, I pointed out that in the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.

But now there is an obvious escape, at least from harmful foods and beverages.

Simply filter them out effortlessly, using cutting-edge new technology that works in the opposite way that neuromarketing does.

I have worked with an innovative new startup called Perfact to develop paradigm-shifting tools that empower you and your knowledge about foods and beverages to make rational, informed decisions based on science-based criteria easily and quickly.

My new “no added sugar” solution filters out 74% of packaged goods in the food supply that contain added sugar. With 262 forms of added sugar currently in the food supply, reducing sugar consumption by simply reading the labels would be an impossible task.

I also provide a “safe added sugar filter” that allows just enough sugar to stay within guidelines established by leading health authorities. Once you eliminate products with added sugar, you might also want to consider what types of sweeteners are used, so I provide several filters for these ingredients as well.

I’m asking everyone in our movement to try out the FREE Perfact solutions and to help provide feedback on the experience. It is a new technology, supporting consumers in a fundamentally new way, so please become part of this important movement to unhack your shopping experience, transform the way you shop, and change the food system for the better.

Simply click here and visit my website to learn more and try out the Perfact filters for FREE and with no cumbersome sign-up required!

Subscribe for news and updates...

Join this mailing list to receive the latest news and updates from Dr. Robert Lustig.

You have Successfully Subscribed!