Diary of a CEO with Dr. Lustig (2nd Episode)
Two Reports on Sugar from Leading Financial Institutions
Two leading financial institutions have produced reports on sugar, indicating the market for sugar is at a crossroads:
Rabobank
Article – Sugar Consumption: Examining the Bend in the Trend
Obesogens: a unifying theory for the global rise in obesity
Most everyone thinks obesity is about calories, known as the Energy Balance Model (EBM).
But that doesn’t explain why certain foods cause more obesity, it doesn’t take the role of the microbiome into account, and it doesn’t explain why certain chemicals cause obesity.
Others think that refined carbohydrate spikes insulin which drives obesity, known as the Carbohydrate-Insulin Model (CIM). But that doesn’t explain why babies are now obese, and what’s going on with epigenetics and transgenerational inheritance.
There are two other models. The REDOX Model looks at biochemical changes within cells that lead to phosphorylation of kinases (specific energy dependent enzymes that control adiposity, insulin release, and food intake). And the Obesogen Model (OBS) looks at chemicals that drive adiposity by acting as endocrine disruptors unrelated to calories, like DDT, BPA, PFAS, flame retardants, and air pollution.
This paper, co-authored by Jerry Heindel (former program director NIH), Barbara Corkey (Boston U., Banting Award winner from ADA), Sarah Howard (director of Healthy Environment and Endocrine Disruptor Strategies (HEEDS)), and myself, folds all these models into one comprehensive model of obesity that explains all of the models, and all of the exceptions.
TAKE HOME MESSAGES:
- Obesity is biochemistry.
- The behavior is a result of the biochemistry.
- Bad diets cause obesity through REDOX generation.
- Prevention is the only solution.
Read this, and understand!
Obesity is NOT YOUR FAULT.
And we need government to help clean up the toxic mess we’ve made of our planet and our food.
Unhack your mind and your purchasing
UNHACK YOUR FOOD AND BEVERAGE PURCHASING
Did you know there is a “science” to hacking your mind and your purchasing behavior? It is called “neuromarketing,” and it is being deployed by an army of marketing specialists who have made it their business to manipulate your decisions regarding purchases of foods and beverages.
When “Hacking of the American Mind” was published in 2017, I pointed out that in the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.
But now there is an obvious escape, at least from harmful foods and beverages.
Simply filter them out effortlessly, using cutting-edge new technology that works in the opposite way that neuromarketing does.
I have worked with an innovative new startup called Perfact to develop paradigm-shifting tools that empower you and your knowledge about foods and beverages to make rational, informed decisions based on science-based criteria easily and quickly.
My new “no added sugar” solution filters out 74% of packaged goods in the food supply that contain added sugar. With 262 forms of added sugar currently in the food supply, reducing sugar consumption by simply reading the labels would be an impossible task.
I also provide a “safe added sugar filter” that allows just enough sugar to stay within guidelines established by leading health authorities. Once you eliminate products with added sugar, you might also want to consider what types of sweeteners are used, so I provide several filters for these ingredients as well.
I’m asking everyone in our movement to try out the FREE Perfact solutions and to help provide feedback on the experience. It is a new technology, supporting consumers in a fundamentally new way, so please become part of this important movement to unhack your shopping experience, transform the way you shop, and change the food system for the better.
Simply click here and visit my website to learn more and try out the Perfact filters for FREE and with no cumbersome sign-up required!
Perfact Survey Results
The food choices we make have a major influence on our health and environment and the welfare of the people and animals who ultimately make our food.
Nevertheless, research and education efforts haven’t yet resulted in a major shift in food buying patterns. We want to know more about your goals and ideals when buying food – and what prevents you from fulfilling them.
Along with the Hypoglycemia Support Foundation, I support this survey sponsored by perfact.co, a startup that seeks to take the guesswork, challenges, and pain out of finding the products that are right for you without compromising your privacy or “paying with your data”.
Years in the making, check out the survey results to date. Over 2,000 respondents so far!
http://surveyresults.perfact.
If you haven’t taken the survey yet, there is a link at the bottom of the survey results page.
Sincerely,
Dr. Robert H. Lustig
ROB
Pediatric endocrinologist Robert Lustig, MD, said in his keynote presentation at the 2012 Wellness Expo that consuming fructose is dangerous to health and causes obesity.
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