1. Obesity is biochemistry.
2. The behavior is a result of the biochemistry.
3. Bad diets cause obesity through REDOX generation.
4. Prevention is the only solution.

UNHACK YOUR FOOD AND BEVERAGE PURCHASING

Did you know there is a “science” to hacking your mind and your purchasing behavior? It is called “neuromarketing,” and it is being deployed by an army of marketing specialists who have made it their business to manipulate your decisions regarding purchases of foods and beverages.

When “Hacking of the American Mind” was published in 2017, I pointed out that in the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.

But now there is an obvious escape, at least from harmful foods and beverages.

Simply filter them out effortlessly, using cutting-edge new technology that works in the opposite way that neuromarketing does.

I have worked with an innovative new startup called Perfact to develop paradigm-shifting tools that empower you and your knowledge about foods and beverages to make rational, informed decisions based on science-based criteria easily and quickly.

My new “no added sugar” solution filters out 74% of packaged goods in the food supply that contain added sugar. With 262 forms of added sugar currently in the food supply, reducing sugar consumption by simply reading the labels would be an impossible task.

I also provide a “safe added sugar filter” that allows just enough sugar to stay within guidelines established by leading health authorities. Once you eliminate products with added sugar, you might also want to consider what types of sweeteners are used, so I provide several filters for these ingredients as well.

I’m asking everyone in our movement to try out the FREE Perfact solutions and to help provide feedback on the experience. It is a new technology, supporting consumers in a fundamentally new way, so please become part of this important movement to unhack your shopping experience, transform the way you shop, and change the food system for the better.

Simply click here and visit my website to learn more and try out the Perfact filters for FREE and with no cumbersome sign-up required!

Robert’s Rules of Reduction (of processed food, that is)

I’ve spent the last 25 years investigating the causes and treatments of chronic disease

(obesity, diabetes, fatty liver disease) in children and adults. I can sum up my research career in three simple precepts:

1. It’s the insulin, stupid.
2. It’s the sugar, stupid.
3. It’s the lack of fiber, stupid.

All of this has led me to determine that our processed food diet is the primary culprit. It is high-sugar, low-fiber, toxic, addictive, ubiquitous, and detrimental to society. Therefore, I’ve dedicated my efforts to reduce its impact on people and the environment.

I’ve also determined that processed food is not going away, no matter how I may want it to. Partly because it’s cheap, partly because it’s convenient, and partly because it’s addictive.

I’m for fixing the problem any way I can. Society can do this in two ways:

1. Reduce the availability of processed food.
2. Reduce the harm of processed food.

Reducing availability is problematic, as the industry keeps pushing it, the public keeps demanding it, and the government keeps ignoring it. I’m doing what I can, most recently publishing a white paper to provide a roadmap for processed food reduction. 

But reducing harm may be a bit easier. To help sick people get better, I’ve teamed up with a group of materials science engineers to develop a proprietary fiber that will absorb sugars in the intestine, thus protecting the liver and feeding the gut, thus mitigating some of the toxic effects of processed food. The company is called BioLumen Technologies. It is very exciting and has generated interest within the processed food industry, most recently PepsiCo.

Some may question this strategy, as it would seem to be the antithesis of my message, and it looks on the surface like a “get out of jail free” card to patients, a “carte blanche” to the industry, and like I am “selling out”. Not true. You can’t let the perfect be the enemy of the good. People are hurting, people are dying, and COVID is making it worse. To stick to “principle” is to turn my back on these people. I’ve never taken a dime from the food industry, and I’m not starting now. I derive no salary from BioLumen, and I am not on Pepsi’s payroll. I’m just trying to fix the problem any way I can, using my research, knowledge, and expertise.

This fits well within my Hippocratic Oath and my oath to you, the public. Fix the problem. But you can’t fix a problem if you don’t know what the problem is. Everything I have learned so far in this amazing journey tells me that I do. If the processed food and beverage industry can figure it out too, then all to the better.